Developing

With an average global combined market share of 85-95%, iOS and Android are by far the dominant players in the mobile operating system space. So why bother looking into or developing on any other platforms?

Since 2008, many developers have focused on building, distributing and selling (or hoping to sell) their efforts in two curated, walled garden stores. The Apple App store and Google Play (and related) stores have helped developers find audiences of billions around the world. It hasn’t all been smooth sailing. Some say the “app store” model has forced a race to the bottom, with prices and developer revenue share reduced, despite such large audiences.