Drinking control ad

I’ve sometimes been critical of drinking control ads in the past, generally wondering how effective they really are, but I really liked this one I found in a London toilet.

Why do I like it? Well:

It’s well designed and laid out
The pint of water imitates some beer brands and marketing
The main slogan is a good play on words that may hopefully attract the people the ad is aimed at
The secondary slogan is also slightly clever, even though it’s been echoed before.

If you like what you're reading, support my work

Learn something new today

Start learning something new or up-skilling with a book or course.

30% off ANYTHING at Manning

The AI writing tool with unparalleled story smarts

Sudowrite is an AI-powered writing assistant that helps you brainstorm, outline, and write your stories.