{"type":"blog","id":"2011/2011-08-15-drinking-control-ad","title":"Drinking control ad","url":"/blog/2011/2011-08-15-drinking-control-ad","summary":"I've sometimes been critical of drinking control ads in the past, generally wondering how effective they really are, but I really liked this one I found in a London toilet.","date":"2011-08-15","tags":["Great Idea"],"categories":["writing"],"body":"I've sometimes been critical of drinking control ads in the past, generally wondering how effective they really are, but I really liked this one I found in a London toilet.\n\nWhy do I like it? Well:\n\n- It's well designed and laid out\n- The pint of water imitates some beer brands and marketing\n- The main slogan is a good play on words that may hopefully attract the people the ad is aimed at\n- The secondary slogan is also slightly clever, even though it's been echoed before.","links":[],"fields":{}}